Untitled Essay, Research Paper

Tobacco Companies Targeting Young People

Every day, 3,000 kids start smoking, most of them between the ages of

10 and 18. These kids add up to 90 percent of all new smokers (Roberts 38). These

statistics show us that young people are the main targets of the tobacco companies. The

cigarette manufacturers will deny it, but advertising and promotion play a very important

part in making these statistics a reality.

The two main companies in this advertising war are Marlboro and Camel.

Marlboro uses a western cowboy called the Marlboro Man, while Camel uses Joe Camel, a hip

cartoon character. Everywhere you go there is billboards or some other kind of

advertisement on these two shady characters. When I say shady, I imply that these

characters are not just figures we see but they are traps just waiting to lure the next

victim in. As kids look through magazines and see Joe Camel driving a cool car and

surrounded by beautiful women they get the idea that in order to be somebody they need to

smoke a Camel cigarette. It is not right to prey on young people just because they are

unaware of the dangers of smoking.

The tobacco industry denies that these symbols target people less than

21 and claim that their advertising goal is simply to promote brand switching and loyalty.

Many people disagree with this statement such as Illinois Rep. Richard Durbin who said

"If we can reduce the number of young smokers, the tobacco companies

will be in trouble and they know it"(Roberts 38).

The problem we are facing is not only with the tobacco companies but

with the young people also. The reason why I say this is because most youths know that

they are being targeted. If these kids realize that the advertising is manipulating them,

why do they still smoke? The ads reflect an image of rebellion and fitting in. These are

all the things a young person, between childhood and adolescence, needs and desires. This

type of advertising, on top of peer pressure, is the mystery behind the rise in adolescent

smoking.

How do we stop the future of America from smoking? Here are three

things that the experts recommend. Try to convince your children that smoking is not cool.

Talk to your kids at a young age about the dangers of smoking. Identify family members who

smoke and ask them to stop (Thomas 450). These are things we all need to stress to our

kids, without forcing them. When a parent tries to force a child to do any thing the child

automatically, puts up his/her defense and rebels. This is a big reason why a lot of kids

start. They’re just trying to be independent and make decisions on their own.

Children are the most important thing we are given in life. Let’s try

to educate them while they’re young to be independent thinkers and to not be manipulated

by the tobacco companies. Maybe if my parents had used some of these techniques I would

have never started.

Outline

Thesis: Statistics show us that young people are the main target of the tobacco companies.I . IntroductionII. Two main companiesIII. Tobacco industries claimsVITobacco Companies Targeting Young People

Every day, 3,000 kids start smoking, most of them between the ages of

10 and 18. These kids add up to 90 percent of all new smokers (Roberts 38). These

statistics show us that young people are the main targets of the tobacco companies. The

cigarette manufacturers will deny it, but advertising and promotion play a very important

part in making these statistics a reality.

The two main companies in this advertising war are Marlboro and Camel.

Marlboro uses a western cowboy called the Marlboro Man, while Camel uses Joe Camel, a hip

cartoon character. Everywhere you go there is billboards or some other kind of

advertisement on these two shady characters. When I say shady, I imply that these

characters are not just figures we see but they are traps just waiting to lure the next

victim in. As kids look through magazines and see Joe Camel driving a cool car and

surrounded by beautiful women they get the idea that in order to be somebody they need to

smoke a Camel cigarette. It is not right to prey on young people just because they are

unaware of the dangers of smoking.

The tobacco industry denies that these symbols target people less than

21 and claim that their advertising goal is simply to promote brand switching and loyalty.

Many people disagree with this statement such as Illinois Rep. Richard Durbin who said

"If we can reduce the number of young smokers, the tobacco companies

will be in trouble and they know it"(Roberts 38).

The problem we are facing is not only with the tobacco companies but

with the young people also. The reason why I say this is because most youths know that

they are being targeted. If these kids realize that the advertising is manipulating them,

why do they still smoke? The ads reflect an image of rebellion and fitting in. These are

all the things a young person, between childhood and adolescence, needs and desires. This

type of advertising, on top of peer pressure, is the mystery behind the rise in adolescent

smoking.

How do we stop the future of America from smoking? Here are three

things that the experts recommend. Try to convince your children that smoking is not cool.

Talk to your kids at a young age about the dangers of smoking. Identify family members who

smoke and ask them to stop (Thomas 450). These are things we all need to stress to our

kids, without forcing them. When a parent tries to force a child to do any thing the child

automatically, puts up his/her defense and rebels. This is a big reason why a lot of kids

start. They’re just trying to be independent and make decisions on their own.

Children are the most important thing we are given in life. Let’s try

to educate them while they’re young to be independent thinkers and to not be manipulated

by the tobacco companies. Maybe if my parents had used some of these techniques I would

have never started.

Outline

Thesis: Statistics show us that young people are the main target of the tobacco companies.I . IntroductionII. Two main companiesIII. Tobacco industries claimsVI. Other problemsV. Stopping them from smokingVI. Conclusion

Tobacco Companies Targeting Young People

Every day, 3,000 kids start smoking, most of them between the ages of

10 and 18. These kids add up to 90 percent of all new smokers (Roberts 38). These

statistics show us that young people are the main targets of the tobacco companies. The

cigarette manufacturers will deny it, but advertising and promotion play a very important

part in making these statistics a reality.

The two main companies in this advertising war are Marlboro and Camel.

Marlboro uses a western cowboy called the Marlboro Man, while Camel uses Joe Camel, a hip

cartoon character. Everywhere you go there is billboards or some other kind of

advertisement on these two shady characters. When I say shady, I imply that these

characters are not just figures we see but they are traps just waiting to lure the next

victim in. As kids look through magazines and see Joe Camel driving a cool car and

surrounded by beautiful women they get the idea that in order to be somebody they need to

smoke a Camel cigarette. It is not right to prey on young people just because they are

unaware of the dangers of smoking.

The tobacco industry denies that these symbols target people less than

21 and claim that their advertising goal is simply to promote brand switching and loyalty.

Many people disagree with this statement such as Illinois Rep. Richard Durbin who said

"If we can reduce the number of young smokers, the tobacco companies

will be in trouble and they know it"(Roberts 38).

The problem we are facing is not only with the tobacco companies but

with the young people also. The reason why I say this is because most youths know that

they are being targeted. If these kids realize that the advertising is manipulating them,

why do they still smoke? The ads reflect an image of rebellion and fitting in. These are

all the things a young person, between childhood and adolescence, needs and desires. This

type of advertising, on top of peer pressure, is the mystery behind the rise in adolescent

smoking.

How do we stop the future of America from smoking? Here are three

things that the experts recommend. Try to convince your children that smoking is not cool.

Talk to your kids at a young age about the dangers of smoking. Identify family members who

smoke and ask them to stop (Thomas 450). These are things we all need to stress to our

kids, without forcing them. When a parent tries to force a child to do any thing the child

automatically, puts up his/her defense and rebels. This is a big reason why a lot of kids

start. They’re just trying to be independent and make decisions on their own.

Children are the most important thing we are given in life. Let’s try

to educate them while they’re young to be independent thinkers and to not be manipulated

by the tobacco companies. Maybe if my parents had used some of these techniques I would

have never started.

Outline

Thesis: Statistics show us that young people are the main target of the tobacco companies.I . IntroductionII. Two main companiesIII. Tobacco industries claimsVI. Other problemsV. Stopping them from smokingVI. Conclusion

Tobacco Companies Targeting Young People

Every day, 3,000 kids start smoking, most of them between the ages of

10 and 18. These kids add up to 90 percent of all new smokers (Roberts 38). These

statistics show us that young people are the main targets of the tobacco companies. The

cigarette manufacturers will deny it, but advertising and promotion play a very important

part in making these statistics a reality.

The two main companies in this advertising war are Marlboro and Camel.

Marlboro uses a western cowboy called the Marlboro Man, while Camel uses Joe Camel, a hip

cartoon character. Everywhere you go there is billboards or some other kind of

advertisement on these two shady characters. When I say shady, I imply that these

characters are not just figures we see but they are traps just waiting to lure the next

victim in. As kids look through magazines and see Joe Camel driving a cool car and

surrounded by beautiful women they get the idea that in order to be somebody they need to

smoke a Camel cigarette. It is not right to prey on young people just because they are

unaware of the dangers of smoking.

The tobacco industry denies that these symbols target people less than

21 and claim that their advertising goal is simply to promote brand switching and loyalty.

Many people disagree with this statement such as Illinois Rep. Richard Durbin who said

"If we can reduce the number of young smokers, the tobacco companies

will be in trouble and they know it"(Roberts 38).

The problem we are facing is not only with the tobacco companies but

with the young people also. The reason why I say this is because most youths know that

they are being targeted. If these kids realize that the advertising is manipulating them,

why do they still smoke? The ads reflect an image of rebellion and fitting in. These are

all the things a young person, between childhood and adolescence, needs and desires. This

type of advertising, on top of peer pressure, is the mystery behind the rise in adolescent

smoking.

How do we stop the future of America from smoking? Here are three

things that the experts recommend. Try to convince your children that smoking is not cool.

Talk to your kids at a young age about the dangers of smoking. Identify family members who

smoke and ask them to stop (Thomas 450). These are things we all need to stress to our

kids, without forcing them. When a parent tries to force a child to do any thing the child

automatically, puts up his/her defense and rebels. This is a big reason why a lot of kids

start. They’re just trying to be independent and make decisions on their own.

Children are the most important thing we are given in life. Let’s try

to educate them while they’re young to be independent thinkers and to not be manipulated

by the tobacco companies. Maybe if my parents had used some of these techniques I would

have never started.

Outline

Thesis: Statistics show us that young people are the main target of the tobacco companies.I . IntroductionII. Two main companiesIII. Tobacco industries claimsVI. Other problemsV. Stopping them from smokingVI. Conclusion

Tobacco Companies Targeting Young People

Every day, 3,000 kids start smoking, most of them between the ages of

10 and 18. These kids add up to 90 percent of all new smokers (Roberts 38). These

statistics show us that young people are the main targets of the tobacco companies. The

cigarette manufacturers will deny it, but advertising and promotion play a very important

part in making these statistics a reality.

The two main companies in this advertising war are Marlboro and Camel.

Marlboro uses a western cowboy called the Marlboro Man, while Camel uses Joe Camel, a hip

cartoon character. Everywhere you go there is billboards or some other kind of

advertisement on these two shady characters. When I say shady, I imply that these

characters are not just figures we see but they are traps just waiting to lure the next

victim in. As kids look through magazines and see Joe Camel driving a cool car and

surrounded by beautiful women they get the idea that in order to be somebody they need to

smoke a Camel cigarette. It is not right to prey on young people just because they are

unaware of the dangers of smoking.

The tobacco industry denies that these symbols target people less than

21 and claim that their advertising goal is simply to promote brand switching and loyalty.

Many people disagree with this statement such as Illinois Rep. Richard Durbin who said

"If we can reduce the number of young smokers, the tobacco companies

will be in trouble and they know it"(Roberts 38).

The problem we are facing is not only with the tobacco companies but

with the young people also. The reason why I say this is because most youths know that

they are being targeted. If these kids realize that the advertising is manipulating them,

why do they still smoke? The ads reflect an image of rebellion and fitting in. These are

all the things a young person, between childhood and adolescence, needs and desires. This

type of advertising, on top of peer pressure, is the mystery behind the rise in adolescent

smoking.

How do we stop the future of America from smoking? Here are three

things that the experts recommend. Try to convince your children that smoking is not cool.

Talk to your kids at a young age about the dangers of smoking. Identify family members who

smoke and ask them to stop (Thomas 450). These are things we all need to stress to our

kids, without forcing them. When a parent tries to force a child to do any thing the child

automatically, puts up his/her defense and rebels. This is a big reason why a lot of kids

start. They’re just trying to be independent and make decisions on their own.

Children are the most important thing we are given in life. Let’s try

to educate them while they’re young to be independent thinkers and to not be manipulated

by the tobacco companies. Maybe if my parents had used some of these techniques I would

have never started.

Outline

Thesis: Statistics show us that young people are the main target of the tobacco companies.I . IntroductionII. Two main companiesIII. Tobacco industries claimsVI. Other problemsV. Stopping them from smokingVI. Conclusion

Tobacco Companies Targeting Young People

Every day, 3,000 kids start smoking, most of them between the ages of

10 and 18. These kids add up to 90 percent of all new smokers (Roberts 38). These

statistics show us that young people are the main targets of the tobacco companies. The

cigarette manufacturers will deny it, but advertising and promotion play a very important

part in making these statistics a reality.

The two main companies in this advertising war are Marlboro and Camel.

Marlboro uses a western cowboy called the Marlboro Man, while Camel uses Joe Camel, a hip

cartoon character. Everywhere you go there is billboards or some other kind of

advertisement on these two shady characters. When I say shady, I imply that these

characters are not just figures we see but they are traps just waiting to lure the next

victim in. As kids look through magazines and see Joe Camel driving a cool car and

surrounded by beautiful women they get the idea that in order to be somebody they need to

smoke a Camel cigarette. It is not right to prey on young people just because they are

unaware of the dangers of smoking.

The tobacco industry denies that these symbols target people less than

21 and claim that their advertising goal is simply to promote brand switching and loyalty.

Many people disagree with this statement such as Illinois Rep. Richard Durbin who said

"If we can reduce the number of young smokers, the tobacco companies

will be in trouble and they know it"(Roberts 38).

The problem we are facing is not only with the tobacco companies but

with the young people also. The reason why I say this is because most youths know that

they are being targeted. If these kids realize that the advertising is manipulating them,

why do they still smoke? The ads reflect an image of rebellion and fitting in. These are

all the things a young person, between childhood and adolescence, needs and desires. This

type of advertising, on top of peer pressure, is the mystery behind the rise in adolescent

smoking.

How do we stop the future of America from smoking? Here are three

things that the experts recommend. Try to convince your children that smoking is not cool.

Talk to your kids at a young age about the dangers of smoking. Identify family members who

smoke and ask them to stop (Thomas 450). These are things we all need to stress to our

kids, without forcing them. When a parent tries to force a child to do any thing the child

automatically, puts up his/her defense and rebels. This is a big reason why a lot of kids

start. They’re just trying to be independent and make decisions on their own.

Children are the most important thing we are given in life. Let’s try

to educate them while they’re young to be independent thinkers and to not be manipulated

by the tobacco companies. Maybe if my parents had used some of these techniques I would

have never started.

Outline

Thesis: Statistics show us that young people are the main target of the tobacco companies.I . IntroductionII. Two main companiesIII. Tobacco industries claimsVI. Other problemsV. Stopping them from smokingVI. Conclusion

. Other problemsV. Stopping them from smokingVI. Conclusion

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