Реферат

Реферат на тему Internationalization Models Essay Research Paper A STAGES

Работа добавлена на сайт bukvasha.net: 2015-06-15

Поможем написать учебную работу

Если у вас возникли сложности с курсовой, контрольной, дипломной, рефератом, отчетом по практике, научно-исследовательской и любой другой работой - мы готовы помочь.

Предоплата всего

от 25%

Подписываем

договор

Выберите тип работы:

Скидка 25% при заказе до 15.3.2025


Internationalization Models Essay, Research Paper

A- STAGES (UPPSALA) INTERNATIONALIZATION MODEL

The Model Characteristics: 1- the export development process has a sequential nature -successive stages represent higher degrees of international involvement/commitment;

2- the process is a gradual acquisition, integration and use of knowledge about foreign markets and operations; 3- the process is also one of organizational learning; 4- the model is experience/knowledge-based – the more experience the firm gains in time, the more it is prepared to commit itself to this market and to launch new activities; 5- from this higher commitment the firm will gain experience/market knowledge; 6- internationalization is a slow process, beginning with local representatives in culturally close markets; 7- firms would enter new markets with successfully greater psychic distance; 8- the concept of psychic distance -factors preventing or disturbing the flow of information between firm and market, including factors such as differences in – languages- cultures- political systems- educational levels- levels of industrial development- tastes among consumers- values, behaviors, attitudes.

9- the main structure of the stages model: a) state/static aspects of internationalization variables the market commitment and knowledge about foreign markets; b) change aspects of internationalization variables decisions to commit resources and current business performance. 10- the concept of market commitment is composed of two factors: a) the amount of resources committed- the size of investment in marketing, organization, personal, etc.; b) the degree of commitment ? difficulty in finding an alternative resources and transferring them to alternative uses. 11- international activities require both a) general knowledge -can be transferred from one country to another; b) market specific knowledge -gained mainly through experience in the market. 12- there is a direct relationship between market knowledge and market commitment – the better the knowledge about the market, the more valuable the resources and the stronger the commitment to the market (especially true for experiential knowledge). 13- additional market commitment as a rule will be made in small incremental steps. 14- However the exceptions are; – firms with large resources experience small consequences of their commitments, and can take larger internationalization steps; – when market conditions are stable and homogenous, relevant market knowledge ca


1. Реферат Циммер, Генрих Роберт
2. Сочинение на тему Босяк новый герой в русской литературе
3. Контрольная работа на тему Классификация управленческих решений 2
4. Реферат на тему The History Of Video Games Essay Research
5. Реферат Право Древней Индии Укр.
6. Курсовая Организация бюджетного цикла организации
7. Реферат на тему Isabel Archer
8. Курсовая Основные подходы к определению и этапы построения кадровой политики организации
9. Реферат на тему Oakland Community College Essay Research Paper Marketing
10. Реферат на тему The Wine Of Astonishment By Earl Lovelace