Pet 79 Essay, Research Paper

Tuesday November 28,1995

Marketing Mix

Product:

-Pet 79 is a Consumer good, its a preference good

-new product

-Detyzo frozen dog dessert

-six-serving carton package

Price:

-low and fixed

-no seasonal variations always a dessert

-covers the cost and product

Place:

-started distributing in the mid-west

-extended to reach all dog consumers

-intensive distribution

-the retailers would be the general stores in the urban and suburban areas (located in department stores, convenience and supermarket stores)

-transportation would be by fright liners with cooling systems to keep it fresh

-Stored in warehouse freezers and other frozen department stores

Promotion:

-reward for your dog

-persuasive advertising

-use the pull strategy

-promotion would be advertised over the tv, radio, newspaper and in magazine ads