Реферат Taddy Bear

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2. Main part.

2.1 History
.

The name Teddy Bear comes from the November 1902 American President Theodore Roosevelt's hunting trip to Mississippi, to which he was invited by Mississippi Governor Andrew H. Longino. He called Roosevelt and suggested to shoot Black Bear. He refused to shoot the bear himself, because this is inhuman. Morris Michtom heard about it and was inspired to create a new toy. He created a little stuffed bear cub and put it in his shop window with a sign that read "Teddy's bear," after sending the bear to Roosevelt and receiving permission to sell the bears. The toys were an immediate success.

Nowadays Carte Blanche Greetings Ltd Company has Brand “Me to you”. This company is situated in London, Great Britain. It was set up more than twenty years ago, in 1987. The founder and chairman is Stephen Haines. Today Carte Blanche is a large and successful organization with a very strong brand and product portfolio represented across many different categories and markets. Carte Blanche currently cooperate with over 60 countries around the world. They have been proudly exporting very successful brands for the past 20 years, and the future looks strong.
2.2 Brand “Me to You”
.

The teddy bear is a stuffed toy bear. It is a traditional form of a stuffed animal, often serving the purpose of comforting children. In recent times, some teddy bears have become expensive collector's items. In an ever-changing and demanding world, the Me to You core sentiments of friendship, love and trust are key to the success and longevity of this enduring brand. Since its launch in 1995, Me to You continues to grow. Tatty Teddy's timeless illustrations are popular with young and old alike, communicating warmth and happiness, and touching people’s lives all over the globe, in all situations. Today, Me to You is an ever-evolving lifestyle brand, transcending new product genres and distribution channels.
Me to You is our Number One brand, with Tatty Teddy now recognised all over the world. His grey fur and blue nose have made him a distinctive character, loved by his fans for his messages of love and friendship. Today, Tatty Teddy can be found on cards, stationery, clothing, jewellery and chocolates and so much more.
3. Conclusion.
On an extent more than hundred years’ soft bears of Teddy remain the most popular children's toy. And even more. I can say that a teddy bear is not simply toy, it is a culture part. Modern teddy bears Me to you strikingly differ from their grandfathers and grandmothers. Their forms and a proportion have changed, and the main thing — they became greyish and on them there were amusing patches. But it didn’t change anything. As well as hundred years ago, soft bears cause in people only positive emotions.

And, to conclusion, I can say that “Teddy Bear Me to You” is the best present for any girl at the any age.

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