Реферат The Best Hotel
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The Best Hotel is a sole proprietorship owned and operated by Vu Thi Chang in Ha Long (Viet Nam). The best is an established hotel and with three partners.
I have already worked as an employee in a hotel. Where I was involved in reception and marketing.
The personnel needed for the motel are the following:
Manager
Assistant manager
Cook - to be hired in 2005
Maintenance person - to be hired in 2005
Cleaning person - to be hired in 2005
The hotel will offer customers eight 1-bedroom units and two 2-bedroom units. Two units have a kitchenette and 2 units can be used together as a suite. Each unit is equipped with two double beds or a queen bed.
We have a full-service restaurant, a bar with a dance floor that provides live entertainment, and eight RV sites with hook-ups. Next spring we will be putting in full-service coin-operated laundry facilities (washing, drying, and optional folding) along with a four bay self-serve car wash.
The hotel’s target market strategy is based on becoming a destination choice for families and all tourists. The target markets that we are going to pursue are people looking for a vacation destination. The setting and our facilities make the motel a natural destination choice for people.
Our marketing strategy is based on becoming a destination for vacationers who are looking for truly beautiful and unique lodgings. We will use the Yellow Pages to advertise, as well as develop a Web page that will show our Lodge with our hotel, restaurant, bar.
The best Hotel in Halong Bay City offers excellent accommodation as well as a wide spectrum of leisure and recreational facilities. Being one of the most sought after hotels in Halong in Vietnam and certainly one among the top hotels in Vietnam the hotel extends all such facilities expected from a hotel of its class. The best hotel located in the place which is considering very calm and serene surrounding area. The hotel is only 10 minutes drive from the city center. From the ferry station will take you 10 minutes to reach from the Hotel in Halong.
The objective of the motel for the first three years of operation include:
Open house "turnkey operation" with existing bookings from the previous owners, and new bookings under an increased rental rate after possession.
Exceeding the customer's expectations for vacationing accommodations.
Maintaining a 90% occupancy rate each month.
Assembling an experience and effective staff.
To increase the number of clients by 10% each year.
Increase exposure and market using Internet technology and direct advertising.
Through incentives and increased exposure on the Internet, we hope to increase off-season occupancy by 30% the first year.
Increase off-season use by expanding into other uses for property (cater parties, receptions, weddings, etc.).
