Ads On Cigarettes Essay, Research Paper

“Surgeon General’s Warning”

Advertising is a technique to display a product on the market. They are also ways to sell the product. There are many different ways to advertise ones product, such as magazine articles, billboards, and television commercials. Advertising claims and basic appeals can be used to persuade the audience that their product is better then their competions product. But when the product is harming to the audience, do the advertisers have the right to still advertise the product.

Once upon a time, the rich, sweet smoke of tobacco offered sex appeal, affiliation, even the need to achieve, but it is not as safe as it uses to be. Now days, cigarettes offer dreary old diseases like emphysema and lung cancer. Cigarette ads are not as popular as they use to be. Cigarette advertising is banned on television, radio, billboards, but companies often support cultural or sports events to promote. There is still a big problem with the cigarette ads in the magazines. Kools, Marlboro, Camels, Virginia Slims; Newports are the brand of cigarettes that are advertised in magazines. Most magazines such as Glamour, GQ that are directed towards middle class teens to early 20’s, that are interested in the new, hot trendy clothing, display cigarette ads. Certain brands of cigarettes are more likely to be used by young smokers. Marlboro, Newport, Camel, Kool, and Winston, are more likely to be advertised in youth-oriented magazines.

Cigarette ads, such as Kool and Newport display young adults being very energetic and enthused, and also show a refreshing feeling. Camel has a very smooth way to advertise. They use a fictional cartoon character, Joe camel. This view is to display their product to a younger audience. In the Marlboro ads, there are always cowboys riding horses. Not in any of these ads do they tell you the negative affects that smoking has on you, or they do not show someone choking, or someone with lung cancer. They also don’t tell you that their product is addictive to the consumers.

Tobacco companies lose 3,000 to 5,000 customers each day, 1000rder for the companies to make money on their product they have to find new people to purchase and use the products. Then the advertisers direct their product to children indirectly.