Starbucks Coffee Company Essay, Research Paper

CONCEPT PAPER

COMPANY: Starbucks Coffee Company

The purpose of the video program is to orient and inform employees about the goals and objectives of the company. In addition to this, the rules and benefits of employees will be featured. The video will employ a factual style in conveying its purpose. An interview with the store manager will be conducted. To enhance these interviews, graphics and inserts of video clips and stills will be placed within the video program.

OUTLINE:

I. Company overview

A. History of Starbucks

B. Mission/Vision Statement

C. Goals and objectives

II. Company policies

A. Employee benefits

B. Importance of employee to the company