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The Influence Of ‘60 Minutes’ Essay, Research Paper
Since 1968 America has been better enlightened than previously
concerning current events and happenings around the world. A
considerable factor for this occurrence is the television program 60
Minutes which debuted on the air in September of 1968. Many other
television newsmagazines have been produced since its creation,
however none have possessed the longevity nor the influence of 60
Minutes. In fact, 60 Minutes, which is owned by CBS News, was the
first regular network news program to cover actual stories as opposed
to topics. Today, similar newsmagazines can be seen every night of the
week on various stations, all of which were sparked by the inception
of 60 Minutes. All of the tabloid television programs being shown
today are also a result of 60 Minutes and its bold, gutsy, “gotcha”
style of television journalism. 60 Minutes changed the way that the
American public receives its television news, stemming forth a whole
new format of television broadcast journalism.
60 Minutes has a vast history of stories covered, yet the format
has remained unchanged. Don Hewett, creator and producer of 60
Minutes, has been the subject of much criticism for his stubbornness.
Since its origin, 60 Minutes has continued to adhere to the same
formula that made it such a success. The hidden-camera interviews, the
surprising of unsuspecting alleged crooks with a bombardment of
questions, the longevity of the featured reporters, all of these are
what made 60 Minutes a success–finishing in the top 10 Nielson
ratings for 17 consecutive seasons and counting. Other than the fact
that it changed from black- and-white to color with the new
technology, the appearance of 60 Minutes has remained consistent.
There is no reason to change a thing about such a prosperous show
according to Hewitt. Not only has the format remained constant but the
reporters have as well. Mike Wallace, and Harry Reasoner both appeared
on the first episode of 60 Minutes. Reasoner, who passed away in 1991,
left CBS in 1970 to pursue a news anchoring position at ABC but later
returned to 60 Minutes, in 1978, until his death. Wallace and Morley
Safer, who started in 1970, are still featured reporters as well as Ed
Bradley (who joined the team in 1981) and newcomers Lesley Stahl and
Steve Kroft. 60 Minutes would not be the same without the weekly
commentary of Andy Rooney. Rooney started making a regular appearance
in 1978 offering humorous, sometimes controversial annotations about
everyday life. A well known prime time TV news anchor who did much of
his best work at 60 Minutes is Dan Rather. When Rather joined the
other prestigious journalists he had a reputation as a tough,
aggressive reporter; in other words, he fit in perfectly. Rather left
in 1981 to takeover The CBS Evening News, leaving with him a
hard-nosed investigator who would do whatever it took to capture the
whole story. All of these factors combined to form a one-of-a-kind TV
newsmagazine with solid ratings; clones were destined to
follow.
Following in the wake of success, many spin-offs were created in
an attempt to grab a piece of the action. There were many reasons for
following the suite of 60 Minutes and not many reasons not to. The
biggest incentive (in the eyes of the other network executives) for
striving to reproduce 60 Minutes was the substantial amount of revenue
created by this program. 60 Minutes requires a remarkably less amount
of money to produce than a situation comedy. And because the CBS
network owns the show, these were earnings that went straight to the
corporation. 60 Minutes has turned out to be quite a goldmine for CBS
because the program has not only brought in the highest profit of any
other show in history, but most of all their other shows combined. It
comes as no surprise that other networks dived into the newsmagazine
business. Some of the more notable programs to cash in on the new
format for broadcasting news include Prime Time Live, 20/20, and
Entertainment Tonight. Entertainment Tonight branched off into a less
newsworthy, more Hollywood scene which later set the pace for PM
Magazine, and most recently A Current Affair and Hard Copy. None of
the listed newsmagazines would exist had it not been for the creation
of 60 Minutes.
The new style of journalism that 60 Minutes incorporated went on
to set a new standard for reporters everywhere. High ratings are the
key to success in the television news business and 60 Minutes gave the
viewing public what it craved–shocking interviews and investigations
which led to the uncovering of crooks, terrorists, and swindlers.
Witnessing doors being slammed in a reporter’s face became customary
to the show. Before 1968 the nightly news would simply broadcast
headlines; comparable to reading a newspaper. But 60 Minutes became a
television newsmagazine offering the reader revealing, on camera
stories about happenings around the world. Viewers of the show became
better informed as to actual business, political, and science
practices. Howard Stringer, president of CBS Broadcast Group, says
that “60 Minutes invented a new genre of television programming-the
newsmagazine-and in the process had a dramatic impact on the
television industry and the viewing habits of the American people.”
Stringer’s comment is very true because if one were to scan through a
TV index today, they would see that nearly all channels are infested
with talk shows, tabloid programs, interview shows of famous
personalities, and other “caught on tape” types of programs, all of
which derived elements from 60 Minutes. Given that 60 Minutes set a
new standard for presenting the public with ground-breaking stories,
creator and producer of the show, Don Hewitt, says “It’s what you hear
more often than what you see that holds your interest. The words you
hear and not the pictures you see are essentially what 60 Minutes is
all about.” The shows that were influenced by 60 Minutes, such as the
many tabloid programs being shown today, built off the 60 Minutes
principle and created gossip, and shocking video segments. Still other
shows, including the interview programs, borrowed from 60 Minutes’
method of grilling the interviewee. Dan Rather once (in an interview
with President Nixon during his downfall) riled up Nixon enough to
prompt the question “Are you running for something?” And Rather shot
back, “No, sir, Mr. President. Are you?”
Tough reporting, taped evidence of scams, and in-depth stories of
current events are essentially what brought 60 Minutes much success.
The use of hidden-camera reporting, catching wrong-doers on tape, was,
and still is common practice. Today, we turn on the television and are
flooded with shows featuring the same reporting techniques as 60
Minutes. 60 Minutes keeps its viewers up to date on current events
with the same tough reporting methods. Most recently 60 Minutes
covered the tragic Oklahoma City bombing and featured an interview
with President Clinton. Following the bombing report a story about the
Michigan Militia (who are believed to have played a part in this
terrorist act) was aired. Coverage of these right-wing extremists
brought much insight into who these militia groups are and what they
are all about. 60 Minutes is a valuable resource for understanding
what is happening in the United States and globally. Other networks
caught on quick that shocking news stories are what the people want,
and while 60 Minutes offers revealing stories, they avoid the tabloid
reports. The tabloid television newsmagazines were created using the
same techniques that made 60 Minutes so unique, however, they go for
the Hollywood scene reporting on the latest gossip, and O.J. Simpson
trial updates. Every aspect of Simpson dominates the current tabloid
programs essentially proving that the American public wants actual
stories instead of fiction.
A few programs have successfully incorporated the 60 Minutes
brand of reporting. The ABC television program 20/20 first aired in
1978, and still today it is regarded as a quality news source.
Frontline is a top-notch PBS regular documentary that has been around
since 1983. Entertainment Tonight has found much success with its
brand of news as well. Several new newsmagazines are coming out of the
woodwork such as Dateline NBC, Day One, and Eye to Eye with Connie
Chung, but time is the true test for an accomplished television
program. By setting new journalistic standards, 60 Minutes was
able to influence all other news programs to follow. Many
newsmagazines have come and gone through the years proceeding 60
Minutes’ inception, all of which borrowed something along the way.
Today more than ever it is easy to see that people want real world
stories, and the television newsmagazine provides this for the viewer
complete with unbelievable video footage and ground-breaking stories.
60 Minutes invented this form of service for the public and they have
received proper recognition for this. The crew of correspondents,
producers, directors, and technical staff have been honored with
virtually every major award in broadcasting, including: 42 Emmy
Awards, 6 George Foster Peabody Awards, 2 George Polk Memorial Awards,
10 Alfred I. duPont/Columbia University Awards, and 1 Christopher
Award. Some say for the better, others say for the worse, but
nevertheless it is undisputed that 60 Minutes introduced a new form of
television broadcasting news which affected that entire industry and
even today is looked at as a benchmark for quality news coverage.
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