Dunkin Donuts Essay, Research Paper

Dunkin Donuts

by

Edelia Jackson

Bus 181: Intro to Business

Dr. Winter

November 22, 2000

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Dunkin Donuts first obtained fame through their wonderful tasting donuts. Today Dunkin Donuts has a total of forty-nine different kinds of donuts to choose from. They come in flavors like Apple ?N? Spice, ?clair and Bow Tie donut. As time progressed Dunkin Donuts not only included donuts on their list of treats but other products as well. These added products consist of muffins, bagels and sandwiches and an innovative creation called munchkins. Munchkins are in actuality the missing dough from the center of a donut. When they make the donuts, the middle of the donut is cut out. Instead of throwing away this leftover dough Dunkin Donuts turned them into what is known as munchkins. There are thirteen varieties of munchkins, 27 assortments of muffins, fourteen types of bagels and 10 selections of sandwiches. So therefore the customer is not limited to donuts or pastries alone.

Food is not the only service provided by Dunkin Donuts. In today?s business world with the addition of the Internet and email, businesses have the opportunity to be more customized towards their clientele and their needs and that is exactly what Dunkin Donuts has done. Dunkin Donuts has shown their willingness to accept modernization by setting up a website that allows their customers to interact more with the company and its franchises. This website has many interesting features. You can learn about the history of Dunkin Donuts, shop online and find out information on franchising Dunkin Donuts all at the same time. There is also an email address for the customers so that they can air their grievances or comment on the services provided if any. Customers can also keep track of their accounts with Dunkin Donuts. Another interesting thing about this website that I am sure many women would appreciate is that it gives the nutritional facts

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on every food and beverage product sold by Dunkin Donuts. So, we the customers will be able to find out how many damaging calories are present in our favorite treats before we consume them.

Dunkin Donuts has done a very good job in trying to attract and keep their customers with their newly added products and services. Unfortunately the competition has also kept abreast and some competitors have done more to keep up with the game. Krispy Kreme, who is one of the major competitors of Dunkin Donuts, has also developed a website. It does not offer all of the features that are on Dunkin Donuts? website but it does a good job of informing their customers about the products they sell and it also gives an email address that their customers can use to send comments about their franchises. Besides the website, Krispy Kreme too offers a variety of donuts. The only difference is that they only offer 20 different assortments in comparison to Dunkin Donuts? 49 flavors. One of the biggest differences between these two competitors is that Krispy Kreme serves their donuts hot whereas Dunkin Donuts serves theirs cold. This difference benefits Krispy Kreme quite a lot because there are many people out there who like their donuts hot or a little warm and it?s Krispy Kreme who is attracting that segment of the baked goods lovers who want their donuts hot and fresh on the spot. To signal when their donuts are at its hottest Krispy Kreme turns on what they call the Hot Light. This light glows whenever the freshly made donuts have just come out of the oven. According to Krispy Kreme it usually comes on from 6 a.m. to 11 a.m. and then it glows again later in the afternoon.

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Another difference between these two franchises is that Krispy Kreme has a snack line. Several of their baked goods are sold in supermarkets and convenience stores. These confections include honey buns, Danishes, fruit pies and doughnut holes that are the equivalent of Dunkin Donuts? munchkins. These treats also come in different varieties. Krispy Kreme has taken a step further in getting their products to customers. By having their snacks sold in stores more people will have the opportunity to buy them.

Many people love donuts. Dunkin Donuts has set out to attract all demographic groups. They want everyone to eat their donuts. It does not matter if you are always on the go or a single mother with kids who loves donuts. Their donuts are cheap and affordable which makes it easy for low-income customers and now with the opportunity to shop online transportation is of no importance when you need or want to buy your favorite treats.