Advertisement Offers Analysis Essay, Research Paper

Through much research I have found 3 advertisements for popular companies that

range from well done to tasteless. Introduced first will be an ad that is done

well and with taste. Then, an advertisement that seems to be done poorly and has

a message that could be misunderstood by some people. Finally, a totally

tasteless ad that has no right to be seen by anyone with manners. This first ad

is from the Absolut Vodka company, although the product could be controversial,

the actual content is simple and would not create an uproar. Absolut has a great

ad compaign that uses familiar objects, sport teams, and places to push their

products. It also appears that this advertisement it targeted at a more mature

person and not a child or minor. The second article is by Nissan and it showing

it?s new Sport Utility Vehicle. Although the billboard could be found

humorous, it also carries a message that dangerous driving is all right. It

seems to say, go ahead, flip it over, some one else will pay for your mistake.

This billboard has poor composition and could have been designed better, but is

not the worst article found. This last advertisement is for Southern Comfort

Liquor. This article definitely violates the ethics of advertising. The message

of the billboard is that, if u get a girl hammered with our alcohol, she?ll

give it up to you. This billboard should not be allowed to be seen. Advertising

that indorses what could be considered date rape should be taken off the market.

In conclusion, it?s not always what the article is advertising that dictates

the content. This paper shows 2 different articles for alcoholic products that

are on different side of the spectrum. While one is done tastefully, the other

shows no regard for a female. Advertising is seen by many impressionable people,

we must be careful what is going out there.