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Internet In Business World Essay, Research Paper

The history of the Internet traces its roots to the United States government.

The original use of the information system was to maintain communication during

the cold war, with the Soviet Union in 1969, by the Department of Defense,

incase of a nuclear attack or a major catastrophe. The National Science

foundation created the Internet based on the ARPAnet. The first mass connection

was between the University of California Santa Barbara, Stanford Research

Institute, the University of Utah and the University of California Los

Angeles.Ray Tomlinson develops E-mail in 1972.The ARPAnet became obsolete in

1982, but the basis for the program is still used at the present time. The Web

began in 1989;it wasn?t released to the world till the early 90?s that?s

when it became the World Wide Web. In 1993 Marc Andressen created software for

the Internet to publish text, images and sound. Andressen also introduced the

first graphical Web browser, called Mosaic, still in use today. The United

States runs most of the access to the Internet with 62% of all the routers, next

closest is the United Kingdom with 5.2%. That is just an example of what America

controls much on the Internet. 70% of the writing on the Internet is in English,

next is Japanese. Statistics say 1 in 3 people use the Internet for E- Mail, 1

in 6 use it because they want to find out how it works, 1 in 8 want business

information and 1 in 2 go to the Internet for education, hobbies, job listings,

and entertainment. In 1993 less than 1% of users paid for use of the Internet.

By 1995, it rose to over 200% due to the profits companies made from the

providing this service. This became a common change that businesses have made

since the beginning of the information highway. It was then clear that the

Internet wasn?t going anywhere anytime soon. This stared a trend, which is

still being felt today and into the near future. Because of the demand for the

Internet around the World, and the amount of capital a business could make that

provides this service, is astounding, a good example of this is Cisco, a once

Silicon Valley based business, which is now a Internet technology provider,

reaped in $10 billion in 1986 without an IPO (initial public offering), and this

is 14 years before the Internet became what it is today. In 1999 they became the

third company in history to surpass $300 billion in market capitalization,

second is Microsoft, and first is General Electric. Out of 150 million people

who have access to the Internet 80 million of them are looking for opportunities

to make a profit on the Internet. The entrepreneurs, small business owners, and

large corporations are changing the Internet. Some of the information that use

to be free is now being held for a price to subscribe to a companies web site.

This is mainly because of the money involved in the E-commerce businesses and

the amount of information acquired everyday in the use of the Internet, whether

it?s a question about a service or a complaint about a product. Internet based

businesses have went from poor to rich overnight, this is the reason most people

are in search of the goldmine of answers and money the Internet provides to the

public through business on the Internet. Internet based businesses have went

from poor to rich overnight and have a market full of consumers that are

financially stable and are in demand of services and information from the

Internet, this is the reason most businesses are in search of the goldmine the

Internet provides. I.The three main reasons for people using the Internet. A.

Communication 1.lower long distance charges than the telephone 2.technology

being developed to make long distance phone calls free 3.E-mail 4.less expensive

than postage stamps and paper 5.is less time consuming 6.availbe 24 hours a day

7 days a week 7.unlimited boundaries B. Business 1.80 million out of 150 million

are on Internet for business opportunities 2. No geographic boundaries 3.access

to more consumers 4.150 businesses join the Internet every day 5. Open 24 hours

a day 6. Less labor force needed 7.able to answer question 24 hours a day 8.a

bigger and cheaper way to advertise C. Education 1.more than 51% of

instructional rooms had Internet access in 1998. 2.Classes and Seminars over

Internet can be taken 3.virtualy all schools in the US are connected to the

Internet and hookups in classrooms have increased 20 fold-since 1994

4.convienience, now people can learn at home 5.Internet based training has

become a common business tool used to obtain advancements in job level. 6.new

updates on material learned available daily 7.tutoring over the Internet is

available II. Why Business makes up a major part of the Internet A. Entrepreneur

1.a independently owned business can start up with under $1500. 2.small labor

needed if any. 3.no need for warehouse the, Internet provides a business were

you can sell their products from your home or office. 4.advertising cost are

lower because of E-mail and Internet business Web page communities. B. Small

businesses 1. 40% of small businesses have their own web site. 2. small

businesses owned by women are more likely to have access to the Internet than

males that?s 67% vs. 63%. 3.minority owned business buy goods and services

from the Internet more than other at 53% vs. 37%. 4.more than 600,000 small

businesses were selling their products and service via e-commerce sites in 1999

with valued transactions at $25 billion. 5.of 7.5 million small businesses 11%

were engaged in e-commerce activity. 6.71% used E-mail in 1999. 7.58% conduct

business research on the Internet. C.Corporations 1.B2C (Business to consumer)

sales just over the Internet will grow from an estimated $25 billion in 1999 to

over $152 billion by 2002. 2.In Internet advertising, opposite of television

advertising, the top 10 Internet corporations spent only $367 million which is

on an average $36.7 million a piece which is fairly low to advertise your

corporation to the world everyday in a month. 3.The nations largest ISP

(Internet service provider) reaches nearly 50.3 million consumers. 4. Categories

leading online spending were consumer-related (31 percent), financial services

(17 percent), computing (16 percent), new media (12 percent) and business

services (7 percent). III. Why business are doing so well on the Internet A.

Buyer Demographics 1.two thirds of those who shop the Internet at least three

times a week are women, 32% of these women have incomes of over $75,000 a year .

2.the biggest gap in Internet shoppers exist between the rich and poor not

between ethnic groups. 3. 70% attend college, and 65% have white-collar jobs.

4.users that have been on the Internet 3 years or longer are reported to spend

an average of $266, compared to newcomers with an average of purchase of $109

every three months. 5.teens spent $161 million online in 1999, that?s only 1%

of the total US online spending. Estimated to go over $1.4 billion by 2002.

6.Internet users increase by 10% every day. IV. Conclusion Business on the

Internet has no signs of disappearing or getting smaller. With over 150

businesses joining daily, plus research has also been done and its is estimated

that by the year 2004, if not sooner, there will be 90 million consumers on the

Internet. With the technology advancing, to where you can access the Internet

from a cellular phone, your car, even your TV, plus MP3 which downloads music

from the Internet and can hold over 1000 songs, the Internet is becoming a way

of life for some people and for businesses a very profitable outlook in the

future. The Internet has changed a number of areas in society, especially the

business world, in the past 20 years. In the last 40 years the Internet has went

from a method of defense communication for the government, to a business venture

for an entrepreneur or a fortune 500-company .The Internet is away for gaining

consumers, products and capital for a business.

744

1.Bunnell, David. Making The Cisco Connection, The Story Behind The Real

Internet Super Power. New York. John Wiley & Son Inc. New York. 2000.

2.Christopher, Harper. And That?s the Way It Will Be. New York. NY University

New York.1998. 3.Cyber Atlas. Internet. Com Corp. 1998-2000. 15 July. http://cyberatlas.

Internet.com/ markets/education/ 4. Government and Education Log On. PC Magazine

27 June 2000: 12. 5. How does the Web work. CNET Networks. 1995-2000. 6 July.

http://coverage. cnet. com/Content/ Features/ Techno/ Networks/ ss04.html

6.Juliussen, Egil. Internet Industry Almanac. Nevada. Computer Industry Almanac

Inc.1998. 7. Project Xanadu. Project Xanadau History. 1999. 9 Feb. http://www.

Xanadu. net/ com. 8.Vablais, Cerise, and, Tony Leiniger. How the Web Was

Won.Redmond Wash: Microsoft, 1998. 9. What is the Web. CNET Networks. 1995-2000.

6 July. http://coverage. cnet. com/Content/ Features/ Techno/

Networks/ss03.html.


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