Bmw Series Essay, Research Paper

BMW series

bmw 3 series:

Extra centimetres in the interior, more miles to the

gallon, better emissions figures. Just three of the

on-paper improvements in the third-generation 3

Series sedan. Yet the figures only tell half the story.

does: in the effortless yet seductive way it delivers its

power, in the way the cabin cossets its occupants with

the finest materials, and in the unmatched poise with

which it sweeps round bends. It’s a package so

complete, so sophisticated and so satisfying, it

redefines the sports sedan.

bmw 5 series:

The wisdom to learn from experience, the

courage to push the limits: this is the

combination that leads to lasting

success, also in the world of automotive

engineering. Design, comfort, safety and

performance are the pillars upon which

the success of the BMW 5 Series rests.

bmw serie 7 :

The BMW 7 Series was created from a single defining

principle: timelessness. This is a vehicle that

expresses the essence of BMW: Dynamic agility.

Unequalled elegance. Self-assured, understated

style. The 7 Series represents the highest levels of

technical sophistication unified by classic design. Like

its predecessors, this is a car that does more than

simply follow the spirit of the times. The BMW 7 Series

defines it.

history of bmw in the middle east:

A brief history

In a way, BMW’s history in the Middle East goes

back to the year 1924, when BMW was still only an

aircraft-turbine manufacturer.

That year the first intercontinental flight powered by

BMW engines went to Persia.

July 1976 – the first BMW car officially sold in the

UAE was a BMW 520i.

1994: The BMW regional office opened in Dubai. It was the first regional

office of a European car manufacturer in the Middle East.

In mid-1996 the regional training centre for BMW

mechanics began operations in Dubai. A year

later, a similar centre was opened in Cairo,

Egypt.

The first worldwide launch of a new BMW product in the Middle East took

place in Oman in March 1997, when the BMW L7 was launched at the Al

Bustan Palace Hotel in Muscat.

The first BMW assembly plant in the Middle

East was opened in June 1997 in Egypt. Quality

cars “Made by BMW”, but assembled in the

Middle East have been delivered to customers

since late July 1997.

facts & figures :

Business Overview

After the establishment of the BMW Middle East office in 1994 there has

been a double digit increase of sales figures for three years in a row:

1995: +17%

1996: +25%

1997: +35%

This extraordinary development is mainly due to the execellence of BMW

products. The range of BMW luxury cars is constantly developing with at

least two new models every year. In the Middle East, the brand has also

benefitted from an overall prosperous economic situation with a continuously

strong US Dollar and firm oil prices.

In line with the worldwide development, the BMW 7 Series has become the

most successful car in the upper luxury segment. With the introduction of

the BMW L7, the absolute star in luxury and exclusivity, BMW has pushed

its drive for leadership in this segment even further