Реферат

Реферат на тему Baby Food Essay Research Paper Baby foods

Работа добавлена на сайт bukvasha.net: 2015-06-03

Поможем написать учебную работу

Если у вас возникли сложности с курсовой, контрольной, дипломной, рефератом, отчетом по практике, научно-исследовательской и любой другой работой - мы готовы помочь.

Предоплата всего

от 25%

Подписываем

договор

Выберите тип работы:

Скидка 25% при заказе до 26.11.2024


Baby Food Essay, Research Paper

Baby foods are basically sold through supermarket, grocery stores, mass merchandisers, and some of direct marketing.

? Opportunities:

The demand in baby food industry is constant. Except United States, there are good opportunities in international markets like European, Asia and South America. Especially in countries with higher income and bigger population.

? Threats:

The declining birth rate in recent years (See Appendix), and the declined consumption of baby food per capita contribute to a decrease of domestic volume sales. The overall baby food industry decreased about 7% in 1997 fiscal year.

Baby food industry is facing an increasing requirement for quality products and innovation. There are several government regulations for the standards of pesticide and other ingredients. Buyers tend to be very sensitive to suitable feeding nutrition and other contents, such as sugar, salt, modified food starches, etc. Gerber?s extensive consumer research shows that a growing number of parents prefer baby foods without added starches and sugar.

? Competition

Compare to other similar foods, baby food is higher priced. Pricing and promotion are very important methods employed by firms in this industry. Gerber and Beech-Nut all have an aggressive expense in promotion campaign. Due to declining of birth rate and at the same time extensive international opportunities, the competition in this industry is becoming increasingly intense.

? Competitors

Gerber dominates the industry for several decades with a market shares of about 70% presently. Beech-Nut is the second largest manufacture which takes about 15%. Other smaller companies like H. J. Heinz takes the rest 15%.

“5 forces” Analysis


1. Реферат Поликультурное воспитание
2. Реферат на тему Wrongful Seizure Of Elian Gonzalez Essay Research
3. Реферат Развитие энергетики Донбасса в 1950-80 годах
4. Статья Построение 3D-моделей циклических молекул в естественных переменных
5. Реферат на тему Water Pollution Ocean Pollution Essay Research Paper
6. Реферат Мудрость Философия Духовность
7. Кодекс и Законы Правовое регулирование охраны недр
8. Лекция Стандартизация аудита на межгосударственном уровне
9. Сочинение на тему Горький м. - Образ фомы гордеева в одноименной повести м. горького.
10. Реферат Формирование сбытовой стратегии предприятия сферы услуг материального характера