Pros And Cons In Advertising Essay, Research Paper

Through much research I have found 3 advertisements for popular companies that

range from well done to tasteless. Introduced first will be an ad that is done well and with

taste. Then, an advertisement that seems to be done poorly and has a message that could

be misunderstood by some people. Finally, a totally tasteless ad that has no right to be

seen by anyone with manners.

This first ad is from the Absolut Vodka company, although the product could be

controversial, the actual content is simple and would not create an uproar. Absolut has a

great ad compaign that uses familiar objects, sport teams, and places to push their

products. It also appears that this advertisement it targeted at a more mature person and

not a child or minor.

The second article is by Nissan and it showing it?s new Sport Utility Vehicle.

Although the billboard could be found humorous, it also carries a message that dangerous

driving is all right. It seems to say, go ahead, flip it over, some one else will pay for your

mistake. This billboard has poor composition and could have been designed better, but is

not the worst article found.

This last advertisement is for Southern Comfort Liquor. This article definitely

violates the ethics of advertising. The message of the billboard is that, if u get a girl

hammered with our alcohol, she?ll give it up to you. This billboard should not be allowed

to be seen. Advertising that indorses what could be considered date rape should be taken

off the market.

In conclusion, it?s not always what the article is advertising that dictates the

content. This paper shows 2 different articles for alcoholic products that are on different

side of the spectrum. While one is done tastefully, the other shows no regard for a

female. Advertising is seen by many impressionable people, we must be careful what is

going out there.